How to run a successful incentive operation?

Motivating and rewarding your employees’ involvement in your company are values that need to be marked and rewarded by special events.

Creating incentive seminars or conventions is the ideal way to boost team dynamics and motivate your staff. But for the event to be a success, you need to think things through beforehand and organise everything down to the last detail.

Follow the guide to a successful incentive operation that will unite your teams and develop a genuine management culture.

What is an incentive?

Incentive is an Anglicism that means “encouragement”. It’s about creating a sales event, a challenge, to boost the motivation of your teams, but that’s not all. It’s also a way of increasing sales and boosting your turnover. It’s also a way of giving your company a new dynamic and visibility.

A distinction is made between internal incentives, which are designed to motivate employees, achieve sales targets and unite teams, and external incentives, which are designed to engage customers and generate leads, build customer loyalty, launch new products or improve your company’s image and visibility.

So, to optimise this event and ensure that the results have a real impact on your teams, it’s vital to anticipate every stage in organising and running an incentive.

Creating a culture of commitment within your team

A successful incentive is, above all, an event that fits in with your corporate spirit. To achieve this, the creation of such an event must not come as a bolt from the blue, and must not appear to your teams as something totally detached from your values and codes. To achieve this, the number one rule is to integrate the culture of commitment and involvement into your management method, whatever the position and skill level of your employees. If the incentive has several aims and objectives, it must fit in perfectly with your business logic and your core values, making room for everyone’s different strengths and assets. The members of your team need to feel the excitement around your project and be able to get involved without fear, in a climate of confidence and with a taste for success and the desire to surpass themselves.

Set clear and realistic objectives

Organising an incentive event is no easy task. Don’t forget that the key is largely the reward you give to the big winners. Admittedly, it’s a bit of a carrot. But it’s important and shouldn’t be neglected! The objectives of the challenge must therefore be realistic and commensurate with what your team can achieve. At the end of the incentive, the objectives have to be achieved, so you have to challenge without endangering, you have to make it accessible while pushing people to surpass themselves.

Thinking through the event and its organisation

A successful incentive operation is one that is perfectly organised. Organising such an event requires a lot of work. So it’s best to entrust the task to a team that is totally dedicated and even specialised in this field, who will be able to give you all the right advice and easily put in place all the essential elements. You can call on a company that will be responsible for planning everything in line with your objectives and, above all, your budget.

It’s also vital to communicate about your incentive before, during and after the event, so that it stays fresh in the minds of your teams or your customers and inspires them long after it’s over.

Personalised rewards in line with your values

Whatever form your incentive takes, the reward(s) awarded must be personalised and in perfect harmony with your company’s image and values. While the incentive is a means of creating links and uniting your teams to boost productivity and creativity, it is also a powerful means of communication to which you should attach particular importance.

The setting and the challenge will be just as important. You need to find the right balance between work meetings and fun activities in a friendly setting: a trip out to sea, a boat rally, an introduction to sailing… These moments will form part of the reward offered to everyone for their investment and commitment.

Would you like to create a unique incentive event for your staff? Why not call on Arthaud Yachting? Whether it’s a simple event on the quayside or an incentive operation on the high seas, the team will take care of organising everything for you. You’ll be able to benefit from their experience in an idyllic setting.